In this business the website has one job above all others: get the appointment booked without a phone call.
Clients increasingly book at ten at night, on a phone, when you are closed. If the only route to an appointment is calling during business hours, you are losing bookings to whichever salon nearby made it easier.
We build around the booking system you already use, so it is reachable from every page rather than hidden behind a Contact tab. Then we handle the two other things clients check before they trust a new place with their hair or skin: what it costs, and what the work actually looks like.
Your existing booking platform embedded and linked from a button that follows the visitor down the page.
Services and prices laid out plainly. Hiding pricing loses more bookings than a high price ever does.
Your work, shown properly. Individual stylist pages help regulars find their person and rebook directly.
Salons often ask to leave prices off, worried about looking expensive. In practice the opposite happens — people assume the worst and go elsewhere, or they call, get quoted, and hang up. Both cost you the appointment.
Ranges work well: a cut from a certain price, colour depending on length. It filters out the people who were never going to book and gives everyone else the confidence to press the button.
Nobody books a salon on the strength of copywriting. They book on the gallery. Consistent lighting matters more than an expensive camera — a phone shot in the same spot by the window every time will beat a mixed bag of flash photos.
We optimise every image so a gallery of forty photos still loads fast on mobile data, and we set them up so adding new work is a matter of emailing us the files.
Straight answers. If yours is not here, call and ask.
Yes. Square, Fresha, Vagaro, Booksy, Acuity, GlossGenius and most others embed or link cleanly, and we make the button reachable from every page.
We recommend it, usually as ranges. Hidden pricing filters out more good clients than bad ones and adds phone calls you did not need.
Yes, and it is worth doing. Regulars search for their stylist by name, and individual pages give them somewhere to land and rebook.
Email them to us and we add and optimise them — included in the care plan. Most salons send a batch every few weeks.
Tell us about the business and we'll come back with a fixed price and a timeline. No obligation, no sales pitch.